How To Measure Social Media Return On Investment (ROI)
How do you measure the return on investment for social media? That’s a question I get asked often.
Here’s a video with Dr. Natalie Petouhoff explaining “How To Measure Social Media Return On Investment (ROI)”.
She’ll show you, in straight forward terms, the formula used for social media ROI, where the the social media costs are located, examples of these costs, how to reduce your social media costs, realistic cost/roi calculations, and a typical return on investment result.
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