This Week In Email Marketing: Subject Lines That Work

One of the major objectives of an Email subject line is to get your audience to click and open your Emails.  Nothing more. Nothing less. If your audience does not open up your Email, then your efforts will be for naught, and you may as well have not sent any...

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Local Google Maps | Your Dynamic-Passive Lead Generator

Infographic courtesy of: MDG Advertising It doesn’t matter if you are a butcher, plumber, or candlestick maker, Local Google Maps is ESSENTIAL for your business. It gives your customers an opportunity to find you – phone call, navigate to your sto...

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How To Make Your LinkedIn Profile Easily Generate Passive Leads

A well structured LinkedIn profile will generate leads for your business. It’s what I call “passive lead generation”. Passive – because you don’t have to do anything. Your audience will find you when you show up their search resu...

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Developing Twitter Campaigns |5 Practical Steps

Running Twitter campaigns every once in a while has the ability to drive your targeted audience to your website, put money in your bank account, and move you closer to achieving your online and Social Media Business objective.  Consider these statistics. The...

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How To Increase Organic Traffic To Your Website |3 Solid Case Studies

Show up as a search result on Google’s first 30 positions (Pages 1,2 & 3), and you’ll notice an increase in organic traffic to your website. Anything further down the search heap and the results will be negligible. Those first 30 positions are ...

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How To Lower Your Marketing Costs With Creative Email List Management

Email marketing lists are practically the lifeblood of your company. If all goes well they grow over time with a group of engaged followers. However, those  are the key words – “engaged followers” Not all followers are engaged. Actually acco...

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How To Drive Traffic To Your Website With Twitter Cards

Twitter is filled with fantastic opportunities to drive traffic (people) to your website. You just need to identify, test them out, and if they work for you, keep them in your bag of traffic goodies. One such opportunity is Twitter Cards. Twitter Cards, if use...

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Making Sure Your Traffic Sources Are Aligned With Your Content Marketing and Social Media Strategies

Your Content Marketing and Social Media Strategy cannot function in a void. Even though you can not physically see your audience on your blog you need to understand exactly what they are doing. Are they reading my content? How did they flow through my site? Wh...

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How To Design A Good Squeeze Page That Will Generate More Conversions

Before jumping into the details of how to design a good squeeze page that will generate more conversions, let me answer the question that may be lurking…  “What the heck is a squeeze page?”. If you wanted to ask that question, you’re n...

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