Is Google Adwords Worth It? Making It Work For You!

Every once in awhile I get the question: “Is Google Adwords worth it or is it just a complete waste of time and money?” A totally valid question, and in fact you’re not alone – many others seem to have a similar concern – see Goog...

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This Week In Email Marketing: Subject Lines That Work

One of the major objectives of an Email subject line is to get your audience to click and open your Emails.  Nothing more. Nothing less. If your audience does not open up your Email, then your efforts will be for naught, and you may as well have not sent any...

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Gary Hyman’s Digital #Marketing Blog Roudup 1

Don’t have the time to read the zillions of articles related to growing your business with Digital Marketing? No sweat. Each week I pull together small, meaningful, and relevant chunks of information related to Online Lead Generation, Email Marketing, and/or...

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The Power Of Social Media |Making It Work For Your Business

I was recently interviewed by Sara Dimerman, a Psychologist, Author & Parenting/ Relationship Expert on “The Power Of Social Media And How To Make It Work For Your Business”. By the time you finish listening to the Podcast, you will understand...

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Local Google Maps | Your Dynamic-Passive Lead Generator

Infographic courtesy of: MDG Advertising It doesn’t matter if you are a butcher, plumber, or candlestick maker, Local Google Maps is ESSENTIAL for your business. It gives your customers an opportunity to find you – phone call, navigate to your sto...

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How To Make Your LinkedIn Profile Easily Generate Passive Leads

A well structured LinkedIn profile will generate leads for your business. It’s what I call “passive lead generation”. Passive – because you don’t have to do anything. Your audience will find you when you show up their search resu...

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How To Build A Solid and Trusted Twitter Community| Social Media Management Tools

Commun.it is one of those Social Media Management Tools that can kill two birds with one stone. It will help you minimize your time on Twitter, and help you build a strong Twitter community.  So… If you’re trying to build an engaging and trusted ...

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What It Takes To Create A Solid Social Media Marketing Initiative

While many brands are still trying to figure out what it takes to get their Social Media Marketing initiatives rolling in the right direction, some brands have totally nailed it.  For instance, three of them: Red Bull, McDonald’s and Starbucks  have a huge...

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How To Plan And Deliver A Global Social Media Deployment

Fisher Laishram of Sprinklr says: “No crystal ball is needed to see the future of social media. Metcalfe’s Law tells us that with each connection, the value of our network increases. This is an immutable fact of the future, but it is also a challenge. ...

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The Complete Framework: How To Develop A #SocialMedia #Strategy For Your #Business

I’ve written many list articles on how to develop a Social Media Strategy, but never before have I publicly shared my framework. This article is a condensed version of my framework, which I use when teaching or actually developing a Social Media Strategy...

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